Connecting the Balkans
The Western Balkans Business Group (WBBG) is a company that is specialised in working on projects related to the Western Balkan region. We help businesses build bridges between the Western Balkans and the world, and our team of experts on the region are the best in helping you do so. The Western Balkans is a region that has a lot of untapped potential and opportunities for entrepreneurs and companies, and we work on connecting people and business to these opportunities. We believe that a lot can be achieved by working together, and we do this based on our three central pillars:
The Pillars of WBBG
Our first pillar, Services, is focused on the services which we offer to companies, entrepreneurs and organisations who are looking to do business and setup projects tied to the Western Balkan region. Our services are offered in both directions: for those from all parts in the world who are seeking to do business in the Western Balkan region, and for those who are from the Western Balkan region and looking to do business with the rest of the world. Our services are mainly based around consulting, project management and sales. For a more extensive description of the services which we offer, please visit our ‘Services’ page.
Our second pillar, Network, is all about networking and getting that one connection you need. We at WBBG have spent years building a strong network in the Western Balkan region and have contacts all over the region. We can help you get in touch with capable and trustworthy companies and people who can help you with what you need. We value diversity in our network where we look to bridge differences by working together, and we apply the same philosophy to our team itself. We have people from different backgrounds working together on our projects, strengthening our organisation and networks.
The third pillar, Media, regards our effort to educate the world about the possibilities that exist in the Western Balkans. Despite all the opportunities that the region offers, it is still often overlooked by business in different parts of the world. By investing in content creation that exhibits what is possible in the region, we aim to tell you more about the Western Balkans. We do this by regularly publishing articles on our website, posting video’s on Youtube, hosting a regular podcast (The Balkan Talks) where we invite interesting guests to talk about their experiences and, in general, broadcasting what we do via social media. Follow us on Facebook, LinkedIn, YouTube (Western Balkans Business Group) and Instagram (@wbbgofficial) to stay up to date!
WBBG is the best choice for you if you are looking to do business with the Western Balkans because of our expertise on the region, on how to do business there and our network there. We are the only company that offers a structured, durable and scalable method for doing business in the Western Balkans. That way, we can help your business establish a permanent and well-organised presence in the Western Balkan region. Likewise, for companies from the Western Balkans, our knowledge of the language and business culture helps us understand your wants and needs perfectly, making us great partners for representing your company abroad.
The founders and managing partners of WBBG are Sanir Pašalić and Sandro Slijepčević. These two entrepreneurs worked together before in non-profit projects aimed at improving the business relations between The Netherlands and Bosnia and Herzegovina. Both being from different backgrounds in the Western Balkan region, they put their diversified skillsets together and with the WBBG team, they are now able to able to offer and combine services like consulting, project management and sales for their clients.
The company has now been firmly established as the preferred partner for doing business with the Western Balkans and having the in-house knowledge to service the opportunities in the region. Likewise, companies from the Western Balkans also know to find us when they seek to open up new markets in different parts of the world. We are the one-stop-shop for everything that a company, entrepreneur or any other organisation would need to do business with the Western Balkans and vice versa.